The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Malnutrition Facts
Agency: L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York
Client: Dole Sunshine Company Category: Billboards & Transit / Single
Jose Home Office
Agency: VMLY&R / Mexico City
Client: Save the Children Category: Billboards & Transit / Single
Martha Home Office
Agency: VMLY&R / Mexico City
Client: Save the Children Category: Billboards & Transit / Single
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Billboards & Transit / Dynamic Billboards & Transit
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global Category: Billboards & Transit / Series
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate Category: Billboards & Transit / Series
Smile always find a way
Agency: VMLY&R / Paris + Red Fuse / Paris
Client: Colgate Palmolive Category: Billboards & Transit / Series